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See How It Works:

The image is first offset printed with a slow drying ink. Next, the wet printed sheets travel through a tunnel that dusts them with resin, the areas with ink are covered with the resin and the excess is vacuumed off. Heat is then applied which melts the resin to form a raised, glossy and slightly enlarged image. There are several types of powder used in thermography: fine, medium, and coarse, dull, matte and gloss. The powders are transparent, so they take on the color of the underlying ink. It is also possible to use a transparent ink which will make a transparent or “blind” design.